We believe in the power of inclusivity and diversity to move us all forward. Inclusivity destroys fear. It creates optimism. It makes us appreciate the role we each play in the world. Running, scrambling, hiking (or however you get out and move), knows no boundaries. All movement wants is for you to put your best foot forward and encourage others to do the same. At HOKA, we welcome everyone to lace-up and join us.

TIME TO
BUILD EACH
OTHER UP

It’s time to build the future we want to see. To inspire others – and look to those who inspire us. To act boldly and passionately, lifting our community and empowering all people through movement. It’s time to build each other up. It’s Time to Fly. #TimeToFly

TIME TO
KEEP MOVING
FORWARD

It’s time to push past what we thought was possible. To ignite belief in others and harness the power of us. We’re headed upwards, and we will get there together. Join us as we fly over the Earth as one. It’s time to fly together.

TIME TO
CHALLENGE THE
STATUS QUO

It's time to challenge those who tell us we can't or shouldn't or won't. It's time to prove them wrong, and then bring them along for the journey.

TIME TO
REIMAGINE

Ten years ago, we reimagined what a running shoe can be. Join us as we reimagine what’s possible – for products, and for human potential. It’s Time To Fly.

#TIMETOFLY

It’s time to run, walk, hike, roll, jump, kick – and fly – together.