Watch our 100km world record attempt live on
23rd January starting at 3pm GMT.
Built by runners for runners, HOKA running shoes elevate your potential on the track, in the field, on the road and everywhere in between. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA is a Maori word meaning ‘to fly over the earth’ - and when you’ve felt the HOKA difference, you’ll know just what we mean. From our cushioned PROFLY™ dual density midsole to our J-Frame™ outer sole with Active Foot Frame technology, our running shoes are without parallel; pushing your performance further and farther than you’ve ever been before.
Couch to 5k runners. Sprinters. Hill runners. Road runners. Ultra marathon runners. Part time runners. Professional runners. Wherever and however you run, whether you’re heading for the hills and fell running in the Lake District or making strides on the street in preparation for the London marathon, HOKA have a running shoe built for ultimate performance. On the track, across tricky terrains and on the treadmill (and everywhere in between), HOKA running shoes are designed to work with your natural running gait cycle for soft landing, fast push off and ultra-cushioned ultimate comfort - taking you the distance.
Supreme cushioning to prevent injury and soften impact. Ultra light for a weightless gait. Enhanced stability and support with every step. All of these traits are HOKA signatures, designed with one purpose in mind: maximum speed. Originally designed to improve downhill stability and traction, our original HOKA ONE ONE changed the game, introducing groundbreaking ergonomic technology and redefining running shoes. Favoured by runners the world over, HOKA running shoes help propel you towards your personal best - whether you’re new to running or training for your next ultra marathon.